We understand how brands benefit from a wider range of voices who bring with them a fresh perspective and provide authentic, engaging and balanced visual content that is a truer reflection of the society we live in.

We also know that certain sections of society are historically underrepresented in the creative industry. So with each stride, we aim to level the playing field and celebrate diversity through people’s lived experiences, lifestyles and cultures. 

We’ve made it our mission to show how the industry can be more inclusive by championing those whose voices aren’t heard enough and whose talent isn’t seen enough. This makes our work and the industry as a whole better.