Photographer and film maker Madeleine Penfold is driven by people and the power of storytelling. Her energetic, impactful and emotive work brings the person out of the player, the story out of the static, and creates moving imagery that really connects.

Her projects capture narratives that inspire progressive change through a positive lens. From local to global communities. Featuring individuals from all walks of life, Madeleine unveils their vivid personalities through what she captures on camera. Evident in her work is the beauty of form and joy of movement across sport, fashion, portraiture and lifestyle with an emphasis on elevating stories of growth and culture. Her collaborative nature means that she intentionally works to be one of the people in our industry that strives for an equally representative and inclusive visual landscape across mainstream media. Creating from the heart and caring deeply for each project she works on.

Clients include: Headspace, McCann, MUFC, BBC Sport, Red Bull, YouTube, Adidas, Nike, Lululemon, Cooperative Bank and New Balance