We worked with our partners at Synchrony Bank to create a Man On The Street content campaign raising the conversation about financial literacy. We created a concept and produced a shoot at historic Venice Beach, CA to connect with everyday people and find out what was important to them while framing some of the Q&A around core products and messaging for Synchrony Bank. The content we produced went on to live on social, delivering high levels of interest and engagement through multiple pieces of content in the series.